Ontology: Our Interactions with Reality

What is Ontology?

Ontology, often referred to as the "study of being," explores the essence of existence, our interaction with reality, and our ways of being. In design, ontology considers the impact of artefacts on our lives, shaping our routines, environment, and understanding of the world.

Ontology and Design: The Connection

Every designed object—whether a mobile app, a website, or a physical artefact—carries an underlying ontology. It reflects its purpose and fundamentally changes the way people interact with it and the world around them. For instance, a website optimised for small businesses doesn’t merely exist; it reshapes how businesses reach customers, handle interactions, and build credibility online. When I design websites for clients, I always consider these ontological impacts, ensuring that the finished site contributes to a more effective, user-centric experience.

Artefacts: More Than Just Objects

An artefact in design isn’t simply a tool or an aesthetic item—it actively influences our way of life. A well-designed artefact has the potential to improve processes and create a seamless experience. From traditional tools like a well-crafted chair that supports posture to a modern, functional website that simplifies navigation, these creations shape human behaviour and expectations.

The Impact of Ontology on User Experience



Considering ontology in design means thinking about how users will experience and interpret a design over time. For instance, the design of a user-friendly website can directly impact how easily people find what they need, enhancing their experience and making interactions more intuitive. In this sense, ontology isn’t just a concept for physical objects; it also applies to digital experiences, where every choice shapes the user’s journey. When we craft digital spaces that feel natural and engaging, we’re honouring the ontological role of design.

Understanding ontology in design reminds us that what we create influences how people experience the world. This foundational concept encourages designers to look beyond aesthetics and functionality and consider the profound impact their creations can have on daily life. Whether through small, practical artefacts or complex digital interfaces, ontology guides us to design with awareness of our audience’s unique ways of being. As designers, embracing this perspective ensures that our work isn’t just useful, but meaningful.

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